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i need a logo.


Everyone wants to have their own Nike swoosh. After all, logos are created to give brands recognition and credibility. But, in truth, the logo is nothing more than the identifiable mark to which we attach a name and, ultimately, brand perception. Most of the work that goes in to creating a brand is not visual at all. It begins with identifying the target audience and its segmentation, as well as defining the equity and creating design principles. And it never ends. So what makes a brand different from an identity? Go ahead, take a look.